Working in collaboration with Aintree Racecourse, LJMU students studying BA (Hons) Fashion (Communication) devised a campaign strategy to promote Ladies Day to a modern audience. This involved customer research, inspirational style content for social media platforms such as Instagram, and creative ideas for a Brand Ambassador with connections to sport and style.
BA (Hons) Fashion (Design) students created a collection of Ladies Day garments by reinterpreting original dressmaking patterns from the 1930s to the 1970s. Through the manipulation of patterns and couture sewing techniques, the student designers’ created imaginative print designs and textile finishes. They were inspired by Aintree race culture including Jockey’s silks and Crabbie’s Grand National logo.
The student work from the project will be displayed during The Crabbie’s Grand National Festival. Show us your winning style #FabulousFriday #WeAreFashionLJMU