WE_ARE_FASHION is an initiative that aligns higher education to industry practices within the context of the creative services industry. It is about providing an educational experience that is stimulating, challenging and reflective of the fashion industry today.

The concept is to bring fashion students at Liverpool John Moores University together working in an environment that feels more than just a studio or a classroom. Our ethos is to make our everyday working practices have real industry context and promote industry standards as well as nurturing our students in creative teaching environments where emphasis is placed on experimentation and development and the chance to make mistakes as part of the design process.

BA Hons Fashion

The course allows you to specialise in either Fashion Design or Fashion Communication. Students who study on either pathway work on joint and collaborative projects throughout the three years of the programme. The Fashion Design and Communication tutors encourage an experimental individual approach to fashion, allowing you to create your own style within the boundaries of the course curriculum. This approach will enable you to progress into a wide-range of careers – from commercial and high-end design to self employment, freelance work and postgraduate study. Students are able to work within their fields of choice building on a firm skillset to prepare them for careers in the industry.

Fashion Design focuses on a broad and varied research base enabling students to push the boundaries of design concepts whilst teaching you the traditional skills of drawing and illustration, garment construction and photography. The high level of the design work produced is noted in all our external events culminating in Graduate Fashion Week at the end of level 6. Students have recently undertaken live projects with the English National Ballet, NHS, Chloe, Warehouse, All Walks Beyond the Catwalk, Fashion Awareness Direct and Matalan. Two LJMU students will have their designs featured in Matalan’s new Liverpool store in September 2013 and one of the students has just been employed to work in the Matalan design team.

Fashion Communication focuses on visual and creative skills ranging from advertising, branding and media, fashion analysis and trend prediction, events and public relations as well as styling and photography. Many of the design and communication students collaborate to showcase strong design and visual creative skills. Over the last year, communication students have worked on a series of live projects and competitions from designing t-shirts for the OVERY campaign with Cherry Healey to live projects with Dr Martens, styling a high profile two-day shoot.

Studio Space